Confirming its corporate strength and international leadership, Catalano introduces at Cersaie exhibition in Bologna, many additions to its ranges and brand new products too. The keywords are green, light and soft shapes. The guidelines, aimed at a constant reduction of volumes and lines, carried out in the recent years find their expression both in the new collections and in the additional products, through morphologic solutions more and more inspired by nature and its soft and simple shapes.
Like every year, the Catalano’s image in this important international event in Bologna is coordinated between exhibit and visual design and designed by Studiomartino.5 of Rome. Due to the new size and layout, the stand has been designed both as a public and private place. The “green” philosophy of the company is confirmed more than ever in the choice of materials and colours. Wood, stone, natural fabrics and, above all, the "green" as the main chromatic choice for the materials and the colours used. Essential lines and square geometries define a scenario in contrast with the soft look that is the main trait of many of the new products. Each collection is provided with videos made by Fabio Iaquone and Luca Attilii. In coherence with the aesthetic choices of the stand architecture and the videos, static and dynamic materials have been developed and spread both through the web and the press.